Guinness Hurling Hologram at Stephen’s Green

Hurling is an iconic symbol of Irish culture and one closely associated with Guinness' core values. The challenge for the brand was to create a cutting edge image for their sponsorship of the All-Ireland Championships - to do the unexpected.
Touchpoint were approached to create an installation that would bring hurling to the streets of Dublin in an exciting, high profile way.

So for two weeks passers-by on Dublin's busiest thoroughfare were treated to life size holograms of Dan Shanahan and Joe Deane showcasing their skills in the entrance to the Stephens Green Shopping Centre.

The activity was a huge success with large crowds gathering to see it every night and coverage in all the national press and on radio.

Application: Guinness Hurling Hologram

Product: Holographic Branding

Solution: Promotions

Location: Dublin, Ireland

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